Privacy Policy

Last updated: March 7, 2026 · Effective immediately

1. Overview

Locus ("the Platform") is an AI-powered geospatial intelligence system developed by Intsemble. This Privacy Policy explains how we collect, use, and protect information when you use our location analysis services.

2. Information We Process

When you use Locus, we process the following data:

Query Data — Business type, target location, and any additional context you provide in the chat interface.
Geospatial Data — Location coordinates, competitor positions and geographic parameters retrieved through the Google Places API and Google Maps Platform.
Analysis Outputs — Market research findings, competitor analysis, gap analysis computations, and strategic synthesis reports generated by our multi-agent AI system.
Session Data — Temporary session identifiers required for pipeline state management during an active analysis.

3. Google Maps Platform

📍 Google Maps Platform Notice

Locus utilizes the Google Maps Platform, including the Google Maps Static API and Google Places API. By using Locus, you acknowledge and agree to be bound by the Google Maps/Google Earth Additional Terms of Service and the Google Privacy Policy.

Geospatial data displayed through map visualizations is provided by Google and is subject to Google's own data handling and privacy practices. Locus does not independently store or redistribute raw Google Maps data beyond the scope of a single user session.

4. AI Data Processing

Locus employs a multi-agent AI pipeline powered by Google Vertex AI and the Gemini family of models. Your queries and the resulting analysis are processed through Google Cloud infrastructure. Intsemble does not use your query data to train or fine-tune any AI models. Analysis results are generated in real-time and are not persisted beyond your active session unless you explicitly download a report.

5. Data Retention

Locus operates on a zero-retention model for user query data. Session state is maintained only for the duration of an active analysis pipeline and is discarded upon completion or session termination. Downloaded HTML reports exist solely on your local device.

6. Third-Party Services

Locus integrates with the following third-party services:

Google Vertex AI — For multi-agent reasoning and natural language generation.
Google Maps Platform — For geospatial visualization and place search.
Google Search (via Grounding) — For real-time market intelligence retrieval.

Each of these services operates under its own privacy policy and terms. We encourage you to review them independently.

7. Contact

For privacy-related inquiries, please contact the Intsemble team through support@intsemble.com.